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Same Artfully, Just a Little More Artful
Not Changing How We Work. Clarifying How We Work. Artfully has a new look. But this rebrand isn't really about becoming something new. In a lot of ways, it's about finally putting better language and visuals around the business we've been building all along. We didn't rebrand because we needed a new logo. We rebranded because we needed a brand that better represented the business we always were. The same energy is here, the same commitment to the work is here, and the same wa

Brooke LeBeau
3 hours ago4 min read


Work-Work Balance: What if balance isn’t about doing less?
A few months ago, I gave a talk about something I’ve been thinking about for a long time: the Work-Work Balance. Yes, work-work. Not work-life. We spend a lot of time talking about work-life balance and for good reason. You see it everywhere online where not only creative marketers but professionals of all kinds are feeling run into the ground. What I’m not seeing a lot of is how meaningful work can counteract it. For me, there’s the work of running Artfully. There’s also wri

Brooke LeBeau
7 days ago3 min read


Canva ProSuite: Everyone was supposed to become a designer
Canva just got a whole lot more powerful. Its newly announced ProSuite brings Affinity, Cavalry, Flourish and Leonardo.Ai into a more connected creative ecosystem, with new tools spanning professional design, motion, data visualization, image generation and, of course: AI. There are AI tools for batch editing, layer organization, animation, image manipulation and repetitive production work. These tools are all built around the idea that technology can handle more of the tedio

Brooke LeBeau
Sep 253 min read


Carter’s Rebrand: 161-years-old, still growing up
Overview The 161-year-old heritage brand Carter’s has a new look, centered around a refreshed brand promise that keeps the focus exactly where it belongs: on the children they serve. With the idea of creating “clothes that let children shine,” the new identity introduces a more expressive Carter’s built to connect with the next generation of parents. The most noticeable change is the replacement of the traditional apostrophe with a shooting star, paired with a contemporary sc

Brooke LeBeau
Sep 182 min read
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