Not Changing How We Work. Clarifying How We Work. Artfully has a new look. But this rebrand isn't really about becoming something new. In a lot of ways, it's about finally putting better language and visuals around the business we've been building all along. We didn't rebrand because we needed a new logo. We rebranded because we needed a brand that better represented the business we always were. The same energy is here, the same commitment to the work is here, and the same wa

Overview The 161-year-old heritage brand Carter’s has a new look, centered around a refreshed brand promise that keeps the focus exactly where it belongs: on the children they serve. With the idea of creating “clothes that let children shine,” the new identity introduces a more expressive Carter’s built to connect with the next generation of parents. The most noticeable change is the replacement of the traditional apostrophe with a shooting star, paired with a contemporary sc