A few months ago, I gave a talk about something I’ve been thinking about for a long time: the Work-Work Balance. Yes, work-work. Not work-life. We spend a lot of time talking about work-life balance and for good reason. You see it everywhere online where not only creative marketers but professionals of all kinds are feeling run into the ground. What I’m not seeing a lot of is how meaningful work can counteract it. For me, there’s the work of running Artfully. There’s also wri

Overview The 161-year-old heritage brand Carter’s has a new look, centered around a refreshed brand promise that keeps the focus exactly where it belongs: on the children they serve. With the idea of creating “clothes that let children shine,” the new identity introduces a more expressive Carter’s built to connect with the next generation of parents. The most noticeable change is the replacement of the traditional apostrophe with a shooting star, paired with a contemporary sc