ERG Leadership Alliance
The ERG Leadership Alliance (ELA) is the largest global community of ERG (employee resource groups) champions representing every industry, size, and location.
ELA has trained ERG champions at organizations of all types and sizes
Industry: Professional DEI Training, Certification, and Education
Date: 2023
Role: Contract
Software: Adobe, Kajabi, and Microsoft 365
During a 5 month rebranding project, Artfully Creative worked with the ERG Leadership Alliance team to rollout updated logo and branding across the Alliance's website, sales collateral, education materials, and annual trends report.
Branding
Artfully Creative performed a complete overhaul of the ERG Leadership Alliance branding, including logo, colors, visual elements, and typography. Based on the client's mission and goals, three logo concepts were developed for the client to consider before the final version was launched.
Website
Following the logo project, a new look and feel for the website was established. Starting with the homepage, Artfully Creative and ELA developed visual elements and color treatments that were applied to the remaining 25+ pages on the site.
Annual Trends Report
The updated ELA brand was applied to several pieces of collateral and educational materials. Most notable is the 28-page annual ERG Trends Report.
"Our new branding is so awesome and looks great on all of our collateral. Working with Brooke [Artfully Creative Studio] is a dream."
Alyssa Dver, Founder & Chair
