Bella Matcha was a beverage brand built around a fresh, approachable take on matcha drinks. Artfully partnered with the company from the ground up, developing a complete brand identity and visual language designed to introduce the product with a distinctive, contemporary presence.

From the initial identity, Artfully extended the brand into a complete digital experience, designing and building the Bella Matcha website and establishing how the new visual system could come to life across customer-facing touchpoints. The result was a cohesive brand world built from scratch, from its foundational identity through its digital launch.